Full Story
I design spaces that make people feel something before they read a word.
I’m Vilasinee “Cartoon” Givanon, an experiential designer and visual merchandiser. Over the past 12+ years, I’ve led a wide range of 2D and 3D projects for more than 40 brands, rolling out visual merchandising layouts and planograms across 1,000+ retail doors and exhibition floors.
My practice sits at the intersection of experiential design, graphic art direction, and technical execution. Because I carry concepts from the initial sketch through the final punch-list item, my work comfortably survives contact with real budgets, real vendors, and tight install windows.
Growing up across Thailand, Japan, China, Australia, the UK, and the US taught me that atmosphere is a universal language. Reading how people move, pause, and react in a space is the through-line of everything I create, whether it is a Valentino gifting installation, a walkable science exhibit, or an AI-assisted merchandising tool.
Philosophy
What Shapes My Work
A few things that sit behind every program, render, and install.
- I grew up moving between Thailand, Japan, China, Australia, the UK, and the US, and I've explored 39 nations so far. Navigating so many cultures gave me a deep, natural empathy for people. It taught me how space, atmosphere, and body language connect us all universally.
- I inherited my engineering brain from my dad, a Boeing engineer. When I'm not sketching floorplans or designing 3D environments, I'm feeding my technical curiosity — whether that's finishing Harvard's CS50, building themacaron.ai, or using AI to streamline my rendering workflow.
- People always ask about my nickname! It was given to me by my mom, a businesswoman and former actress who loved watching cartoons. She passed down her creative flair, expressive energy, and entrepreneurial drive to me.
- Weightlifting, dancing, and yoga are my absolute lifelines. Spatial design takes serious mental focus, and moving my body is how I clear my head, channel my energy, build physical resilience, and reset after high-stakes deadlines.
- I travel constantly to gather sensory inspiration — exploring local food scenes, diving deep into regional history, and studying how raw architecture, textiles, and street lighting change across cultures. My absolute favorite places to draw inspiration from are Japan, China, Turkey, and Italy.